Dive into Halloween Fun at Universal Beijing Resort: Scares @ Universal 2025
As the veil between worlds thins and the nights grow longer, Universal Beijing Resort is gearing up for its most ambitious Halloween event yet. Scares @ Universal 2025 is set to thrill both local and international audiences with a unique blend of traditional Halloween horror and culturally resonant themes. This year’s event promises an immersive experience filled with scares, interactive performances, and themed attractions that are sure to captivate visitors of all ages.
A Diverse Halloween Experience
The overarching theme of Scares @ Universal 2025 revolves around the concept of merging international horror with locally inspired narratives, making it more relatable to Chinese audiences. This year features a trio of mascots—HamiKuma, Emo Tu, and the new Foxy Lady—who guide guests through the festivities. HamiKuma, a partially dismembered bear from Universal Japan, embodies the “scary cute” aesthetic, while Emo Tu provides a local touch with his edgy bunny persona. Foxy Lady, meanwhile, introduces an intriguing charm that balances allure and menace. This mix of characters not only entertains but also invites attendees to explore their own identities and embrace their inner “villains.”
Record-Breaking Scare Mazes
One of the main highlights of Scares @ Universal 2025 is the introduction of four scare mazes, featuring a blend of returning favorites and new challenges. Two returning mazes—Jack’s Circus and House NO. 81—promise the thrill of encountering beloved horror icons while introducing new scares. Jack and Chance create a twisted carnival experience, while House NO. 81 offers a glimpse into Beijing’s haunted folklore.
The new mazes elevate the eerie experience even further. The House of Hua Pi is inspired by the 18th-century tale "Strange Tales from a Chinese Studio," which revolves around a seductive demon and a tragic love story. Visitors navigate through an elaborate representation of Beijing’s hutong architecture, encountering beautiful yet increasingly sinister figures along the way.
Completing the lineup is the Universal Monsters Crypt, which showcases classic horror icons like Dracula and Frankenstein, introducing them to a new generation of fans. This maze prioritizes atmospheric scares over jump scares, inviting guests to journey through a meticulously crafted underworld made for horror aficionados.
Get Ready for the Scare Zones
In addition to the mazes, Scares @ Universal 2025 features three thematic scare zones. "Frenzy Street" kicks off the spooky fun at the Hollywood entrance, where a cultural mashup of rave elements and horror aesthetics invites guests into a world rife with rebellious energy. Guests will encounter fans of the mascots dancing and engaging in immersive performances.
In contrast, "Creepy Crawlies" features unsettling life-like creatures, including human-arthropod hybrids that haunt the streets and intensely amplify the creep factor. Lastly, the impressive Death Eaters make their debut in Hogsmeade, featuring an interactive show of dark magic that invites guests to participate in thrilling duels and join the quest for dark arts allegiance.
Cultural Resonance and Audience Engagement
This year’s Scares @ Universal not only aims to entertain but also strives to resonate culturally with its audience. The concept of blending iconic horror elements from both Chinese folklore and Western horror traditions allows the event to cater to diverse guests. The merriment of participating in activities—whether through aligning with a playful mascot or exploring fearsome myths—creates an ambiance that encourages audience engagement at multiple levels.
Plan Your Visit
Scares @ Universal 2025 runs on select nights until November 2, with tickets included in regular park admission. For those looking to enhance their experience, combo passes are available on the Universal Studios Beijing tickets page. Make sure to check out the various express passes to minimize wait times and maximize fun during your visit!
Kick Off Your Next Adventure
Don’t wait! Your next adventure at Universal Beijing Resort awaits. Book theme parks, hotels, or flights easily and affordably through Expedia. Experience the magic of Halloween in a way you’ve never seen before—your unforgettable trip is just a click away!
