Giveon’s Enchanting Return: A Deep Dive into “Beloved”
After a reflective pause, Grammy-nominated artist Giveon is back in the spotlight with his sophomore album, “Beloved,” released on July 11. This Long Beach native has crafted a 14-track collection that marries his signature smooth, soulful sound with a retro charm that’s bound to resonate with both long-time fans and newcomers alike. Giveon himself describes the album as “an honest album” that opens the door for listeners to interpret its meaning, be it as a journey of healing or accountability.
A Creative Journey
Giveon’s latest work comes after a years-long hiatus following his debut studio album, “Give or Take.” He candidly shares how this time off fueled his creative journey. The inspiration didn’t just come from music but also from immersing himself in art and culture. Visits to museums and fashion shows—like Milan Fashion Week—shaped his artistic perspective, enhancing his storytelling abilities. “It’s not even me just listening to music that makes me a better musician,” he emphasizes, showcasing a multi-dimensional approach to creativity. This artistic evolution is palpable in “Beloved.”
A Sense of Responsibility
The singer acknowledges an acute sense of responsibility guiding him in this album. Performing in larger venues has opened his eyes to the impact his music can have on listeners. “Once you start doing shows in these bigger venues… you’re like ‘OK, these songs mean something to people’,” he reflects. This realization sparked an obligation to prioritize honesty and quality in his music. Unlike his earlier projects, Giveon assures fans that “Beloved” is not rushed; it’s born out of thoughtful craftsmanship.
Nostalgic Influences
Giveon’s musical journey began in his childhood home, heavily influenced by his mother’s love for artists like Mary J. Blige and Sade. He took inspiration from R&B giants, including Miguel and Frank Ocean, and even classic crooners like Frank Sinatra. These influences are intricately woven into the fabric of “Beloved,” where nostalgia meets contemporary sound. The album feels like a deeply personal exploration of love and life experiences, which makes it relatable on multiple levels.
Standout Tracks: “Twenties” and “Rather Be”
Two singles off the album are making waves. The first, “Twenties,” channels a soulful, 1970s vibe that reflects on the complexities of young love. It’s described as a “warm, almost a ballad reflection song,” giving audiences a glimpse into formative experiences. The second single, “Rather Be,” showcases Giveon’s vocal prowess with a blend of horns and gospel elements. This track allows him to explore higher registers, wrapping up themes of acceptance and flawed relationships. Both songs highlight his lyrical depth and ability to connect with listeners on an emotional level.
A New Benchmark in R&B
Giveon proclaims, “I think this is one of my favorite rhythm and blues albums I’ve ever listened to.” This sentiment underscores the meticulous attention he put into the project. He believes that the album flows seamlessly from start to finish with no filler tracks, a challenge in today’s music landscape. As contemporary R&B continues to evolve, Giveon sets a high bar for quality and authenticity in his genre, making “Beloved” an essential listening experience.
As Giveon embarks on this new musical chapter, “Beloved” promises to leave an indelible mark in the R&B scene. With its rich storytelling and emotive sound, this album is more than just a collection of songs; it’s a reflection of his growth as an artist and a person. Fans and new listeners alike are sure to find themselves captivated by the soulful intricacies of Giveon’s music.
