From Snow to Smash: The Journey of Jordan Small and Small’s Smash Club
It was sheer chaos on the opening day of Small’s Smash Club, the newly established smashburger eatery in San Clemente. Professional snowboarder turned restaurateur Jordan Small described the scene as “mayhem,” with customers lined up out the door. What began as a simple backyard project in Huntington Beach during the pandemic has quickly transformed into a culinary hotspot, reflecting the innovative spirit of its founder. This article explores the backstory of Jordan Small, the inception of Small’s Smash Club, and what makes this burger joint a must-visit destination.
The Evolution from Snowboarding to Culinary Ventures
Born and raised in Lake Forest, California, Jordan Small was practically destined to become a professional snowboarder. With a family steeped in skating and snowboarding culture, Small took to the slopes early. “My dad built us ramps in the garage,” he recalls fondly. However, his passion shifted from competitive snowboarding to creative freestyle as he traveled the world filming videos rather than participating in competitions. This artistic approach laid the groundwork for his future entrepreneurial endeavors and ultimately led him from the mountains to the kitchen.
In 2020, during a filming trip in Finland, the start of the COVID-19 pandemic turned Small’s world upside down. Returning home just before borders began to close, he found himself with plenty of free time. A sponsorship from Traeger Grills, which provided him with grills and pellets, prompted him and his wife, Jordyn, to delve into the culinary arts. What initially began as a backyard barbecue business quickly gained traction, eventually revealing a new passion that would see them pivot to a more crowd-pleasing format: the smashburger.
The Inspiration Behind Small’s Smash Club
Initially operating under the moniker Small’s Barbecue, they found success selling smoked meats at pop-ups. However, the logistics of smoking and transporting meats proved to be exhausting. “We just one day thought, ‘Let’s try a burger on our menu,’ and it was an instant hit,” Small recounted. The smashburger was an ideal format: straightforward yet delicious. Small’s Smash Club, located on Camino De Los Mares, is Small’s homage to this culinary innovation.
The secret behind a great smashburger, according to Small, is the sauce. His special mayo-based sauce elevates the burger’s profile, distinctly lifting the simple ingredients of grilled onions, pickles, and American cheese. A meticulous choice of meat—a blend from Sterling Pacific Meat Company—ensures that the patties deliver the perfect level of juiciness. The quintessential burger can be paired with fresh beef tallow-fried French fries and onion rings, creating the perfect casual dining experience that appeals to a wide demographic.
The Thriving Cuisine Scene in San Clemente
Small’s Smash Club is not just another burger restaurant; it represents a significant addition to the thriving culinary landscape of San Clemente. The eatery has been received exceptionally well since its opening, filled with eager patrons lining up even before opening hours. “Every day has been packed; on Saturdays, we have lines out the door,” Small shares. While his existing snowboarding following has helped create buzz, he acknowledges that it’s the delicious burgers that will keep customers returning.
Immediately noticeable about Small’s Smash Club is its unique positioning away from the crowded downtown area. Small describes it as a blessing, given the ample parking and upcoming developments, such as a new bowling alley that promises to attract even more customers. The former space of TJ’s Woodfire Pizza has transformed beautifully, adding flavor to the fast-casual dining scene while maintaining a relaxed atmosphere.
A Focus on Community and Future Expansion
Alongside a budding culinary career, Small has another important role: that of a family man. With one child and another on the way, he’s keenly aware of the importance of family accessibility in the business. The community vibe is at the heart of their mission: “good vibes, better burgers.” This ethos runs through the operations and adds a layer of connection for diners who seek more than just a meal when visiting Small’s Smash Club.
Looking ahead, Small has ambitions to expand the brand and replicate the success of the San Clemente location. He dreams of opening five venues in five years, particularly along California’s coastal enclaves, with special hopes for a location back in his hometown of Lake Forest. For now, however, his focus remains on perfecting the San Clemente location to ensure it becomes a staple in the local culinary scene.
Concluding Thoughts
Jordan Small’s journey from professional snowboarder to restaurateur showcases the power of adaptability and innovation. Small’s Smash Club is more than just a restaurant; it captures the spirit of community, fun, and delicious food. As Small continues to refine his culinary craft and expand his business, it will be exciting to see how he brings the same creativity to this new venture as he once did on the slopes. For those looking to enjoy a unique take on the classic American burger, Small’s Smash Club is undoubtedly a destination worth visiting.
You can find Small’s Smash Club at 641 Camino de Los Mares, San Clemente. Don’t miss out on this culinary experience that promises to deliver not just good food, but a good time.
