Aimbridge Hospitality Appoints Allison Handy as Chief Commercial Officer
Aimbridge Hospitality, a leading hospitality management firm based in Plano, Texas, recently announced the appointment of Allison Handy as its new Chief Commercial Officer (CCO). This strategic move underscores the company’s commitment to optimizing profitability and performance in an evolving market landscape. Handy, who previously served as the executive vice president for commercial, is expected to deepen the company’s strategic initiatives across various commercial functions including sales, revenue management, marketing, and e-commerce.
In her new role, Handy will continue to lead Aimbridge’s commercial functions under a unified strategy aimed at maximizing both revenue and operational efficiency. According to Aimbridge CEO Craig Smith, leadership figures like Handy will be crucial in navigating new opportunities amidst the rapidly evolving hospitality environment. Handy’s experience and insights will enable Aimbridge to refine its approach and adapt to ongoing changes in market dynamics.
Allison Handy’s tenure with Aimbridge began in 2021, during which she has already made significant contributions to the firm. One of her notable achievements has been the development of a cohesive, company-wide commercial strategy. "Launching a fully integrated Commercial model last year has significantly enhanced how we deploy strategy across sales, marketing, and revenue," Handy stated. She highlighted that this alignment has resulted in stronger topline performance and greater profitability, providing deeper value for the company’s owners.
Before joining Aimbridge, Handy cultivated her experience in senior commercial roles at notable organizations such as Prism Hotels & Resorts and Interstate Hotels & Resorts. Her extensive background in the hospitality sector positions her well to lead Aimbridge’s commercial operations effectively. Beyond her corporate roles, Handy is also a member of the board for the Hospitality Sales and Marketing Association International’s Americas region, further enriching her expertise and industry connections.
Aimbridge has recently undergone a leadership transformation, appointing Craig Smith as CEO and restructuring its U.S. operations to create two focused operating divisions. This has been accompanied by the hiring of a new Chief Financial Officer, Chief Global Growth Officer, and a revamped board of managers. The strategic restructuring reflects Aimbridge’s commitment to remaining agile and competitive in the hospitality sector, ensuring that it is well-prepared to meet emerging market demands.
In conclusion, Allison Handy’s appointment as CCO is a pivotal step for Aimbridge Hospitality as it seeks to capitalize on new opportunities within the industry. Her strategic vision and strong leadership will be vital as the company navigates challenges and enhances its commercial capabilities. As the hospitality landscape continues to evolve, Aimbridge’s cohesive strategy under Handy’s guidance promises to deliver impactful results.
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