Meghan Markle’s Enduring Partnership with Netflix: What Lies Ahead
Meghan Markle’s collaboration with Netflix is set to continue despite the impending end of their initial exclusive deal. Sources reveal that the Sussexes, who reportedly signed a deal valued at $100 million, are in discussions for a new ‘first look’ agreement that focuses on future projects. Although this transition seems to lack the fanfare typically associated with significant contracts—especially compared to the extensive promotion surrounding the Obamas’ similar deal—those close to the situation assert that Netflix is committed to supporting Markle’s endeavors, particularly her lifestyle brand, As Ever.
Markle’s lifestyle brand, As Ever, has garnered considerable attention since its launch. The initial product offerings, which included teas, jams, honey, and the much-discussed flower sprinkles, sold out rapidly, indicating strong market demand. According to sources, Netflix has invested heavily in As Ever, suggesting that they are unlikely to sever ties anytime soon. The partnership seems to be a strategic move for both parties, as Markle’s brand seeks to expand its offerings while Netflix benefits from the associated revenue and audience engagement.
The ‘As Ever’ brand appears to have no set expiration date, hinting at long-term collaboration. Insiders have stated that there’s substantial content still in the pipeline, including seasonal offerings and even more wine products, following the successful launch of her rosé. The wine, produced in collaboration with Fairwinds Estate Winery, also sold out shortly after its release and was met with positive reviews, indicating strong consumer interest in her lifestyle endeavors.
Although the initial products from As Ever are no longer available, the brand’s popularity remains high. An insider revealed that the limited runs contributed to the excitement surrounding the brand, with the As Ever website currently showing sold-out status across all initial offerings. This lack of re-stock seems to hint at strategic planning, which keeps the audience eagerly awaiting new products rather than oversaturating the market with items.
Simultaneously, Markle’s Netflix show, "With Love, Meghan," has also seen its fair share of success. Currently gearing up for a second season set to air in September, the show has provided Markle with a platform to share her experiences around cooking, gardening, and entertaining. Despite it briefly appearing on Netflix’s Top 10 list, it has yet to make a significant impact on the platform’s overall viewership metrics. Interestingly, industry insiders believe that a third season could be on the horizon, indicating confidence in the show’s potential longevity.
As Netflix expands its offerings within live events and advertisements, collaborations such as the one with Markle may offer beneficial partnerships that align with their evolving business model. As both Markle and Netflix explore greater avenues for engagement, fans can expect exciting developments in her brand, further reflecting the complexities of navigating celebrity, business, and media in today’s fast-paced digital landscape. With many projects reportedly underway, the partnership between Meghan Markle and Netflix is far from over, and fans eagerly await what is next on the horizon for the brand.
