Reimagining Road Trips: Lincoln and Calm’s Elevated Journey App
On a sun-soaked July afternoon, a family sets out on a cross-country road trip. The anticipation of adventure fills the air, but the reality of long hours on the road often leads to stress and fatigue. Enter Lincoln’s new in-vehicle app, Elevated Journey, crafted in collaboration with Calm—a distinctive blend of luxury automotive engineering and mental wellness. As families hit the highway this summer, Lincoln aims to transform the driving experience into a serene escape, offering guidance not only to reach destinations but to arrive feeling replenished.
Mindfulness Meets Modern Driving
Launching this summer, Elevated Journey represents the genesis of a five-year partnership between the luxury automaker and the mental health platform Calm. With sessions led by renowned meditation teacher Jeff Warren, the app offers an innovative approach to mindful driving. Clients are encouraged to immerse themselves in four carefully curated audio sessions, each lasting between five to twelve minutes, designed to keep them present in the moment while navigating their journeys.
“The collaborative efforts between Lincoln and Calm underscore a profound shift in how luxury brands cater to both comfort and mental well-being,” says Dr. Helen Choi, a psychologist specializing in consumer behavior. “In a world where distractions are rampant, such innovations may not only enhance the driving experience but improve overall mental health.”
A Closer Look at Elevated Journey’s Features
- Guided Audio Sessions: Sessions aim to cultivate mindfulness through techniques that calm the mind while maintaining attention on the road.
- User-Friendly Access: Available at no cost to Lincoln clients with the Lincoln Digital Experience, no login is required to access the app.
- Expert Narration: Sessions are narrated by Jeff Warren, a figure celebrated for his approachable meditation techniques.
- Seamless Integration: The app is designed to be launched effortlessly before embarking on a journey, reducing barriers to mental wellness.
Why Mindfulness Matters on the Road
Statistics reveal that road rage and stress are common among drivers, with over 80% of individuals experiencing anxiety during commutes. A study conducted by the American Psychological Association noted that mindful practices can decrease driving-related anxiety by as much as 30%. The science supporting mindfulness affirms its positive effects on the brain, leading to enhanced focus and emotional regulation.
“Occupational stress, especially in demanding situations like driving, can affect our cognitive functions and decision-making abilities,” explains Dr. Mark Thompson, a neuroscience researcher. “Integrating mindfulness into daily activities is essential for maintaining mental health, especially when participating in such monotonous tasks as driving.”
Lincoln’s Commitment to Wellness
Lincoln’s integration of wellness isn’t merely an add-on; it’s part of a broader strategy to redefine the luxury driving experience. Megan McKenzie, head of U.S. marketing for Lincoln, affirms, “Creating a sanctuary for clients is core to the Lincoln brand. We continually seek ways to enhance the driving experience, making it not just about the journey, but the state of mind during that journey.”
This ethos echoes throughout Lincoln’s new models, including the 2025 Navigator and Aviator, which are equipped with advanced soundproofing and ergonomic seating designed to alleviate physical tension during long trips.
Feedback from Drivers
The response from early app adopters has been enthusiastic. Testimonials highlight the app’s effectiveness in creating a more peaceful drive. “I used the Elevated Journey app while driving to the beach. It helped me stay calm when encountered with heavy traffic,” said Sandra O’Malley, a frequent Lincoln driver. “I felt energized instead of exhausted when I finally reached my destination.”
Shaping the Future of Luxury Driving
The partnership between Lincoln and Calm could herald a significant shift in the automotive industry, where mental wellness becomes a standard feature rather than an afterthought. As we traverse into a new era shaped by technology and an increased awareness of mental health, such integrative experiences could become the hallmark of premium driving. “As the industry evolves, it’s crucial that car manufacturers recognize their role in fostering emotional well-being,” noted Dr. Choi. “Innovative collaborations like this pave the way for future advancements that could very well secure a healthier relationship between drivers and automobiles.”
With the Elevated Journey app, Lincoln is not just transporting clients; it’s nurturing their mental wellness as they forge new paths across the country. And as families embark on their summer adventures, they might just find that reaching their destinations feels as rewarding as the journey itself.