Andrew Lord Takes the Helm as Head Coach of Ontario Reign
The Ontario Reign, AHL affiliate of the Los Angeles Kings, has officially appointed Andrew Lord as their new head coach, concluding a comprehensive search for the right fit. This decision underscores the Kings’ commitment to fostering talent and maintaining a strong coaching lineage within their organization. Lord, at just 40 years old, brings a wealth of experience, having amassed over a decade of coaching expertise across both Europe and North America.
A Proven Track Record in Professional Hockey
Before joining the Kings’ organization, Andrew Lord had a significant coaching tenure with the ECHL’s Greenville Swamp Rabbits, where he served from 2020 to 2024. His leadership there was exemplary; in his final season, he earned the prestigious ECHL Coach of the Year award. Lord’s abilities were further showcased during his recent role with the Halifax Mooseheads in the QMJHL, leading them to a playoff berth and a notable first-round upset, cementing his reputation as a winning coach.
Transitioning to the AHL
Andrew Lord steps into the role of head coach for the Ontario Reign following the successful tenure of Marco Sturm, who recently accepted his first NHL head coaching position with the Boston Bruins. With Sturm’s departure, Lord inherits a talented roster eager to continue the growth and development that the Kings organization prioritizes. His familiarity with the Kings’ system, having previously coached their ECHL affiliate, will be instrumental as he advances the skill set of future NHL stars.
A Unique Coaching Journey
Lord’s coaching path began across the Atlantic in Wales, where he initially played and later became a player-coach for the Cardiff Devils. This international experience not only enriched his understanding of the game but also allowed him to forge a winning culture, as seen in his successful stints in both Cardiff and Greenville. His coaching philosophy aligns well with the Kings’ objectives of nurturing young talent and establishing a strong foundation for success.
Commitment to Team Culture
In welcoming Lord to the Kings family, Reign general manager Richard Seeley expressed excitement for the fresh leadership. “Andrew has shown the ability to create a winning culture in a variety of different environments,” Seeley remarked. This sentiment reflects the organization’s values in prioritizing not only skill development but also a cohesive team spirit and strong work ethic, essential for navigating the competitive landscape of professional hockey.
Embracing the Opportunity
Taking on the role as head coach, Andrew Lord is enthusiastic about the future with the Ontario Reign. He acknowledges the rich tradition of excellence and player development established by previous staff and players, and he is keen to contribute meaningfully from day one. With a clear vision for success and a passion for the game, Lord is poised to lead the Reign as they strive for greater achievements in the competitive AHL landscape.
In conclusion, the appointment of Andrew Lord as the Ontario Reign’s head coach marks a pivotal moment in the franchise’s journey. His extensive background in coaching, along with his commitment to fostering talent and culture, positions the Reign for ongoing success. As Lord steps up to guide the team, fans and management alike are eager to see how his leadership will shape their future in the AHL.
