Dry Shampoo Is the Secret to This Perfectly Messy NYFW Hair

LoveShackFancy Unveils Its Enchanting Spring 2026 Collection at New York Fashion Week

LoveShackFancy, the brand synonymous with a dreamy, feminine sway and beachy glam aesthetic, recently revealed its Spring 2026 collection at New York Fashion Week. This latest collection signifies a departure from its signature style, leaning into a richer, more sultry palette that embraces romance and intimacy. Head hairstylist Brent Lawler shared insights on how the collection’s look combines a lived-in texture with a narrative essence, driving home that this season, LoveShackFancy is celebrating a transformation.

Embracing Romantic Nuances

This season, the LoveShackFancy girl embodies a dual nature—she enjoys vibrant parties but also appreciates the subtlety of poetry. Lawler describes her as someone who doesn’t shy away from a spontaneous moment; she may leave her house wearing last night’s bow, paired with a ballet flat while grabbing her morning coffee. The aesthetic captures a beautiful balance between messy and polished, particularly through the use of Batiste’s dry shampoo, which adds vitality and enhances the hair’s natural beauty without compromising its chic essence. Get your own Batiste Dry Shampoo for a quick refresh.

Achieving the Perfect Look

To recreate this stunning look, Lawler starts by refreshing the models’ roots with Batiste Original Powder Dry Shampoo, adding volume and texture instantly. For those with darker hair, he recommends the Batiste Original Powder Dark Dry Shampoo. The next step involves using a Bio Ionic Long Barrel Curling Iron to create soft, subtle bends in the hair, steering clear of structured curls. This contributes to the desired lived-in appeal—a perfect balance between playful and romantic.

The Art of Loose Textures

The creation of the perfect hairstyle continues with the use of Goody Ponytail Holders that match the models’ hair colors. Lawler carefully secures the hair into a ponytail positioned slightly higher than the final desired spot. This technique helps in establishing a loose, natural look at the crown, reflecting the ‘slept-in’ romantic feel. “It’s about capturing a moment that tells a story,” Lawler notes, highlighting that this hairstyle isn’t just casual but an art form in itself.

Braid and Fold Techniques

To add depth to the hairstyle, Lawler suggests employing a fold technique rather than a traditional braid. He instructs stylists to take three sections of hair—one from each side and one from the middle—crossing them loosely while pulling outward for width. This technique resembles a braid that’s come undone, creating a relaxed, timeless elegance synonymous with LoveShackFancy’s brand DNA.

Finishing Touches with Dry Shampoo

To finalize the look, Lawler goes back in with more Batiste Original Powder Dry Shampoo, targeting areas that need a lift at the roots and ends. The aim is to achieve a separation that provides texture and effortlessly enhances the romantic vibe. He suggests the technique of rolling and pushing the powder into the hair, adding those charming flyaway pieces that complete the effortless, enchanting hairstyle.

In conclusion, LoveShackFancy’s Spring 2026 collection is a celebration of femininity that captures the hearts of many. The blend of playful and romantic elements invites wearers to embrace their unique stories, paying homage to both exuberance and subtlety. Discover the enchanting details of this season and elevate your style with LoveShackFancy’s collection.

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