Aisha Ross: Blending Fashion, Sustainability, and Love for Pets with Fren

Aisha Ross, a talented designer with roots in Irvine, has realized her lifelong dream of becoming a fashion designer. Since the age of six, her focus has always been clear: to weave her passion for design into her life’s work. In 2024, she beautifully merged her love for pets with her innate flair for fashion, launching Fren—a chic accessory brand tailored for dogs. Fren’s offerings include stylish collars, personalized bandanas, and other fashion items that elevate the aesthetic appeal of pet accessories. Collaborating with well-known brands like Sidecar Doughnuts and Free People has helped Fren carve a unique niche in the burgeoning pet fashion market.

The Birth of Fren: A Natural Evolution

The concept of Fren was born out of a personal journey and organic transition from Ross’s previous brand, Less Is More, which focused on women’s vintage apparel. Realizing a gap in the market for high-quality, fashionable dog accessories, she set out to create pieces that would stand out. “I couldn’t find well-made, cute bandanas,” Ross recounts, highlighting her determination to address this need. With an active and spirited approach, she began crafting elegant essentials for dogs, ensuring her designs were not only fashionable but functional as well.

Inspired by Pets and Vintage Aesthetics

Ross’s creative process involves a blend of inspiration from her beloved pets and vintage garments. As a visually-oriented designer, she starts the process by sketching her ideas and selecting fabrics from Downtown L.A. Collaborating with skilled cutters and sewers, Ross meticulously measures her dogs to ensure the best fit for her accessories. “It’s helpful having a big dog and a small dog,” she says, emphasizing the importance of wearable, stylish designs for pets of all sizes. This personalized approach resonates deeply with pet owners who want their furry friends to feel comfortable and fashionable.

Commitment to Sustainability

In a world increasingly focused on sustainable practices, Fren stands out by committing to eco-friendly initiatives. Ross sources deadstock fabrics, materials discarded by other brands, thereby preventing unnecessary waste and promoting a circular economy. She also prioritizes minimal plastic use in her packaging, reflecting her dedication to environmental consciousness. “No one is perfect, but I’m taking little steps,” she remarks, reminding us that every small action counts in the journey toward sustainability. This strategy not only enhances Fren’s brand image but also appeals to eco-minded consumers looking for responsible fashion choices for their pets.

Building a Loyal Community

One of the most heartwarming aspects of Fren is the loyal community that has developed around the brand. Ross expresses gratitude for the countless messages from customers, often filled with touching stories about their pets. “I always say that I have the cutest customers,” she shares, revealing that her audience extends beyond just dogs to include cats and other pets. The emotional connection between pet owners and their furry friends is palpable, making Fren not just a brand but a testament to love and companionship.

Behind the Scenes: Challenges and Wins

Ross’s journey with Fren has not been without challenges. One of her most memorable experiences was a collaborative photo shoot with a rescue organization, where she created custom “Adopt Me” bandanas. Capturing images of rescue dogs in different environments presented difficulties, especially with dogs who may have past traumas. Despite these challenges, the resulting photos were both adorable and impactful, raising awareness for animal adoption and enshrining the bond between pets and their caretakers.

In summary, Aisha Ross’s Fren is a unique blend of fashion, sustainability, and a love for pets, resonating with a growing audience of conscious consumers. Through her innovative designs and commitment to ethical practices, Fren not only elevates pet fashion but fosters a community built on shared values and love for animals. As Ross continues to expand her brand, she invites everyone to join her on this exciting journey, ensuring that each piece embodies the joy and companionship pets bring into our lives.