Celebrating Two Years of Rad Habits: A Unisex Clothing Brand with a Mission

In the vibrant heart of Newport Beach, a young unisex clothing brand, Rad Habits, is celebrating its second anniversary. Founded by cousins Emily Daskas and Taylor Gorski, Rad Habits is more than just a clothing line; it’s a lifestyle choice rooted in sustainability and inspired by the coastal living ethos of Southern California. Their journey reflects a deep commitment to designing garments that are not only visually appealing but also environmentally conscious.

The Vision Behind Rad Habits

The inception of Rad Habits stems from a lifelong friendship and shared creative vision between Daskas and Gorski. From a young age, the duo explored their artistic inclinations by creating and selling their crafts, ingraining in them the desire to build a brand that reflected their personal aesthetics. This drive led to the creation of Rad Habits, focusing on clothing that is “easy to style, timeless, and comfortable,” while still enabling individuals to express unique personal styles. Influenced by childhood experiences and family values, their brand is a manifestation of their lifelong dreams.

Inspiration from Coastal Living

The coastal lifestyle of Newport Beach heavily influences Rad Habits’ identity. Daskas and Gorski envisioned a brand that embodies a laid-back, fashion-forward approach typical of California surf culture. Their designs incorporate refined details like French seams and natural materials, ensuring that every piece feels both effortless and lived-in. The combination of coastal aesthetics and contemporary fashion creates versatile pieces suitable for various activities, whether lounging on the beach or exploring the city.

The Meaning Behind the Name

The brand name, "Rad Habits," reflects the founders’ philosophy on life. Inspired by their family motto, “Life’s a habit, baby!” the name conveys the importance of nurturing positive habits, be it in self-talk, treatment of others, or conscious consumption. This foundational idea serves as a reminder that small daily choices lead to meaningful changes in lifestyle, aligning perfectly with their commitment to creating sustainable fashion.

Creative Inspiration and Design Process

Daskas and Gorski draw inspiration from a myriad of sources, fueling their creativity and innovation. Their mutual love for New York City and its dynamic fashion scene infuses fresh ideas, while experiences from global travels and architectural wonders enhance their designs. Nature, cityscapes, and nostalgia further influence their collections, resulting in pieces that prioritize movement and reflection of personal identity. Rad Habits strives to cater to individuals actively pursuing life, offering clothing that marries comfort with stylish design.

The Commitment to Sustainability

Sustainability is at the core of Rad Habits’ mission. The founders emphasize the importance of knowing the origin of their clothing, from production to fabric sourcing. They use 100% organic cotton and linen sourced locally in Los Angeles to ensure high quality and minimize their environmental footprint. By incorporating deadstock fabric, the brand emphasizes its commitment to reducing waste, transforming materials that would typically end up in landfills into stylish garments. This dedication to sustainability is not just a selling point; it’s a fundamental aspect of the brand’s heart and soul.

Looking Ahead: Future Plans for Rad Habits

As Rad Habits looks to the future, Daskas and Gorski envision continued growth and expansion into exciting new styles that embody their brand’s effortless vibe. They aim to incorporate surprising elements and unique details that differentiate their collections while remaining true to their founding principles of sustainability and coastal elegance. The journey of Rad Habits is just beginning, with each design reflecting not only their personal journeys as friends and collaborators but also a broader commitment to nurturing a more sustainable and stylish world.

In conclusion, Rad Habits is a testament to the power of creativity, sustainability, and the influence of coastal living. As the brand celebrates its second anniversary, it stands poised to inspire a new wave of conscious consumers who value both style and environmental responsibility. With each collection, Daskas and Gorski invite us to embrace our own "rad habits" while exploring fashion that feels good and does good.